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Make Sure Your Email Has a Clear and Easy-to-Use Opt-Out Procedure

July 9, 2019

A key to keeping in touch with prospects for your answering service or call center is to collect email addresses and send out periodic updates or informative newsletters. We call this email marketing. In a post about the legal aspects of email marketing, we shared six tips for success. Tip #4 was “Provide a clear …

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5 Tips to Email Marketing Success

June 4, 2019

Rumors abound that email is dead, that as a marketing medium it is past its prime. Let me confirm that these rumors are, in fact, nothing more than rumors. In reality, email marketing is strong, proven, and cost-effective. Yes, other marketing channels may be sexier, but email is golden—as long as you do it right. …

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Email Opt-Out Traps to Avoid

April 11, 2018

A great way to market your call center or answering service is with email marketing: you collect email addresses and send regular messages that contain value. A key to email marketing success is to make it easy for subscribers to opt-out of receiving future messages. That’s right; make it simple for them to stop getting …

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