Format Your Marketing Emails for Mobile Devices
May 9, 2018
Would you ever send out an email-marketing piece that only half your list could read? Of course not. That would be a waste of effort for you and highly irritating for them.
Yet you could unknowingly be doing exactly that.
Did you know that the majority of users now read email messages on mobile devices? The venerable desktop and laptop computer takes second place when it comes to reading email. That’s why we must ensure email-marketing messages to our call center and answering service lists work well on mobile:
Think Mobile First: Though you likely design your email marketing pieces on a desktop computer, assume readers will view it on a mobile device – because most will. Remember, if it works well on mobile, it will work well on a computer, but the opposite is definitely not true. The new rule is to design for mobile.
Use One Column: Although there are some great two-column and three-column email templates, which look amazing on a computer screen, they often suffer when forced to reflow on the smaller screens of mobile appliances. All of one column will usually display first and then all of the next. But this may not be in the ideal order for your readers. What if they grow bored and press delete before they get to the critical part of the message? In almost all cases, a single template format is the way to go. While you’re at it, make sure all images will rescale to fit whatever size screen a user has.
Test With Mobile Devices: Most email marketing programs allow designers to view their messages on a typically sized mobile simulation. This is a great start, but it’s just the beginning. Send test messages to an array of mobile email readers. If you survey your staff, collectively they likely have a wide array of devices to try. Make sure messages display correctly on each one. There are also services that analyze your email message to effectively assess how it will look on various mobile appliances.
Seek Feedback: Now that you’ve taken these essential steps, don’t rest until you’ve taken one final step. Ask your readers what they think. Conduct a simple survey, take a poll, or ask them to reply to offer feedback. It’s amazing what great insight end users can provide. All we need to do is ask.
For email marketing success, design and test messages with mobile devices in mind to maximize the effectiveness of call center and answering service’s email campaigns.
Janet Livingston is the president of Call Center Sales Pro, a premier sales and marketing service provider for the call center and telephone answering service industry. Contact Janet at email@example.com or 800-901-7706.
Peter Lyle DeHaan is a freelance writer from Southwest Michigan.
Use an Answering Service to Cover Sick Days
Unlike a vacation, which employees schedule in advance, no one plans a sick day—or at least most people don’t. In most cases a sick day is not a p...
What Is a Call Center?
If your business operates outside the call center industry, you may have trouble answering this question of “What is a call center?” But it’s an...
Implement an Agent Development Program
Call center agents, your public-facing staff, are key to your call center’s effectiveness and fuel the success of the overall organization. Successf...
Agent Success Starts With Great Training
In the call center arena, your frontline people are key to success. This starts on day one of their employment in their initial training. Here are som...
How Not to Sell Your Telephone Answering Service
There are some commonsense steps to take when selling your telephone answering service, just as there are when selling anything. Common key elements i...
Why You Should Consolidate Siloed Call Centers
It’s likely your hospital system has at least one call center, a centralized place that handles calls. This may be for a department, a building, the...
Use an Answering Service to Schedule Appointments
Some businesses and professionals live or die by the number of appointments they have each day. For them, an appointment is a billable moment. A full ...
Use an Answering Service to Cover Staff Meetings
It’s a dilemma. You want all of your staff to attend your staff meetings, but that leaves no one left to answer the phone when it rings. After all, ...