Search Engine Optimization For Answering Services
November 14, 2016
Answering services must have a website. This is the first step for successful marketing. The second step is getting people to visit it. This can happen through paid advertising or organic search. The first option can be expensive, while the second option has no direct cost, but you can’t leave organic search to chance. You need to optimize your website so search engines look at it favorably. We call this search engine optimization or SEO for short.
SEO is both an art and a science with a multitude of nuanced considerations that generate much debate and disagreement. While you can pay a lot of money to an SEO specialist to optimize your answering service’s website, you can cover the essential elements yourself.
First, let’s review the SEO basics that we covered in a prior post:
- Write content for people, not search engines.
- Create a great title that is straightforward and avoids clever wording.
- Include a subtitle or subheadings to highlight key ideas.
- Write at least 300-word posts; 500 words is preferable.
- Use your keyword (the main theme) multiple times, without overdoing it.
- Avoid shortcuts to try to game the system; they won’t help in the long term.
These basic tips cover what your visitors see.
Next we’ll address what they don’t see, the code behind the scenes. But don’t let the idea of coding scare you; there are plugins that make the SEO code for you. Two of the leading SEO plugins are SEO by Yoast and All In One SEO Pack. (This discussion addresses WordPress, since WordPress currently powers 27 percent of all websites worldwide.)
Focus on three search engine optimization elements:
Title Tag: While this can be the same as the title in your post, you probably want to make it different. While your post title can be longer, the title tag should be no more than sixty characters. Make each one count. Convey the key theme of the post. Include your keyword or phrase if possible, such as “answering service” or “call center.”
When people do a web search, your title tag will appear in bold as the first line of the search results. Make sure it conveys information that will make people want to click on it.
Description: Almost as important as the title tag is the description of the post. This is called the “meta description,” but don’t let that scare you; it’s simply a summary of the post. For the description you have 160 characters to explain the post. In short, you must sell the content, giving people a compelling reason to click on your page and not someone else’s.
When people do a web search, the description will appear below the title tag. Make it the best you can. Include the important information first, because most people will scan and not read the entire thing.
Keywords: Though Google supposedly now ignores the “meta keywords,” pop some in just in case someone else looks for them. These are simply words or short phrases that capture the main theme of the post. Don’t spend a lot of time on this, maybe less than a minute, but don’t skip it either.
Bonus Tip: Before you publish your post, tweak the link (the “permalink”). WordPress automatically uses your post’s title for this, but it is often longer than it should be for this purpose. For the permalink, edit the title down to about five or six words. Make them good ones that the search engines will like (and that make sense to people, too). Using the date, a post number, or a special code will not help SEO.
Follow these tips to provide great search-engine friendly content that will move you to the top of the search engine results.
Janet Livingston is the president of Call Center Sales Pro, a premier sales and marketing service provider for the call center and telephone answering service industry. Contact Janet at email@example.com or 800-901-7706.
Peter DeHaan is a freelance writer from Southwest Michigan.
Should You Offer a Free Trial When Selling Answering Service?
Some answering services offer a free trial to new clients. Others do not. Both camps are adamant about their reasons for making this decision. While t...
Sales Support Pays Off Huge for Quality-Minded Answering Service
Supplementing internal sales and marketing with third party sales support is a winning strategy Cunningham Communications, founded in 1989, worked har...
Why You Might Benefit from Having a Multilocation Corporate Call Center
By strict definition a call center is a centralized place where calls are answered. However, technology now allows this fixed characterization to expa...
HIPAA Applies to Your Outsourcing Call Center, Too
As mentioned in “Five Things to Check Before Outsourcing Your Healthcare Calls,” it’s critical to hire a call center that complies with HIPA...
Fast-Track Lead Processing to Maximize Sales Outcomes
It takes time to process sales leads, which decreases close rates In looking at lead response times, we already know that the faster the lead response...
Call Center Sales Pro Taps Pete Gilhooly as Director of Hospital Call Centers
Pete Gilhooly, Telecom veteran with fifteen years’ experience in healthcare vertical joins Call Center Sales Pro FOR IMMEDIATE RELEASE: December 20,...
The Three Critical Metrics for Lead Response
Keep Total Lead Qualification Time Low to Maximize Results We’ve discussed how low lead response times affect the likelihood of being able to eventu...
A Slow Lead Response Produces Low Lead Qualification Rates
Maximize lead qualification rates by responding to inquiries fast A common complaint among salespeople is not having enough quality leads. They might ...